Jay Whitsett

​Over the course of 30 years in the media industry, I have built a distinguished reputation for leadership, innovation, problem solving, and strengthening the growth of organizations.

I am passionate about digital media and emerging technologies. I have the skills to set the strategic vision for growth in the areas of emerging and advanced technologies; leveraging the unique new media services and tools to grow and enhance brands. Some of the current trends I work with are the following: real time delivery of content, on demand, customization of content tailored for the end-user, new ways for aggregating curating and delivering content to multiplatforms, multiplatform placement of content/brand, leveraging social media as a marketing and analytics tool, having credible and experts to create content, sharing content using cloud technology and end of TV as we know it with the introduction of the new generation of tablets, mobile, media aggregators, self producers and air play technology.

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I am a motivated self-starter, creative thinker, and solutions oriented and able to create new and cutting edge approaches to content creation.I evaluate changes in audience behavior/trends and measure response through ratings, metrics and analytics.

I have managed all aspects of original commissioned productions, co-productions and repackaged programming, including generating ideas for series and specials.

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I have created educational initiatives for students using the latest interactive programs and techniques. I develop on air and outreach programs for students, teachers and parents, provide 2.0 educational solutions, conduct content development workshops, run an educational cable channel, fundraise, oversee the school system’s broadcast assets for their Public Television and Radio station and put together strategies to provide an effective teacher in every classroom.

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Specialties:
Getting the job done with proper execution and delivery.